G2 Esports has now become one of Europe's leading esports teams . In this article, we will explore 10 key points to find out what it is about them that moves the hearts of their spectators and excites their fans.
A must-see for both existing fans and future fans.
1. History
The organization was founded as Gamers2 on February 24, 2014 by former League of Legends professional Carlos "Ocelote" Rodríguez Santiago (hereafter referred to as Carlos) and investor Jens Hilgers. The group rebranded as G2 Esports on October 15, 2015.
Compared to other traditional European Esports teams, they are a relatively new team. However, they have grown significantly over the past 5-6 years, achieving good results in the competitive scenes of League of Legends, Rainbow Six Siege, CS:GO, etc. They have many unique players, and are an attractive team with a promising future.
2. League of Legends Division
League of Legends (LoL) is one of the world's leading esports titles, with a competitive population of about 100 million. G2 Esports has had many good results in LoL, and it is one of the titles they are most committed to.
Not only have they won numerous titles in the European League (LEC, formerly the EU LCS, etc.), but they also won the Mid Season Invitational 2019 (an international tournament) held in Taiwan (as world champions).
At the time, it was generally said that Korean and Chinese teams were dominant, but G2 Esports surprised the world with a number of surprising strategies and fascinated fans. Of course, they are always regulars in international tournaments, and I'm sure they will continue to surprise us in 2021.
3. Actively recruiting top players
G2 has acquired Martin " Rekkles " Larsson from rival team Fnatic as a member of the LoL division for 2021. They are always on the lookout for top players.
The addition of Rekkles also marks the rebirth of a veteran duo with young genius Rasmus " Caps " Borregaard Winther (the two were members of Fnatic until 2018, and came close to conquering the world).
The two were selected by Forbes in the Under 30 Spotlighting the next generation of talent 2019 Sports & Games category (Sports & Games category for young talents under 30 years old in the European region), which shows that they are widely recognized not only for their talent but also for their influence on society and culture. The G2 team seems to place importance not only on the players' talent, but also on whether they are "personal figures" who can carry the G2 name.
In addition, in the CS:GO division, they acquired Nikola “ Niko ” Kovač (Niko) from the powerful team FaZe in 2020. Dillon " Rizzo " Rizzo (Rizzo) , who was acquired in the Rocket League division in 2017, has also been very successful, achieving numerous good results.
4. The team is made up of players who have a strong influence on the community
Niclas "Pengu" Mouritzen, a Rainbow Six Siege (R6S) player, is an ace who has led his team to victory many times. He previously posted a video that sparked the #SaveSiege movement on social media.
The #SaveSiege movement was started by Pengu, who called on people to take action on social media such as Twitter to address long-ignored issues in the game, such as bugs and the use of cheats, to the developer of R6S, in order to improve the playing environment for the game.
However, what began as a positive movement was gradually exploited by radical fans, who began using it to harass studio staff.
Pengu took to Twitter to strongly criticize such radical fans.
"There are a lot of problems with the game and we want them to be fixed. Instead of harassing the people who work on the game, we wanted to raise awareness and bring the community together. Please encourage the development staff and make it clear that you believe in and love the game, but would like them to fix the problems in the game."
One of the biggest attractions of the organization is that it has players who are so close to the community and can speak on behalf of the player base.
5. Spectacular titles won in each category
Here we look at the titles G2 has won over the past five years.
Every division has achieved impressive results, but VALORANT in particular has swept almost all the titles despite the competitive scene only just beginning.
- Rainbow Six Siege
- 1st - Six Major Paris 2018
- 1st - DreamHack Winter 2018
- 1st - Six Invitational 2019
- 2nd - Six Major Raleigh 2019
- 2nd - Six August 2020 Major – Europe
- CS:GO
- 2nd - Northern Arena 2016
- 1st - DreamHack Tours 2017
- 1st - DreamHack Masters Malmö 2017
- 1st - Good Game League 2019
- 2nd - IEM Katowice 2020
- 2nd - DreamHack Masters Spring 2020 – Europe
- VALORANT (2020)
- 1st - VALORANT Ignition Series – Vitality European Open
- 1st - VALORANT Ignition Series – WePlay! Invitational
- 1st - VALORANT Ignition Series – Mandatory.gg Cup
- 1st - VALORANT Ignition Series – Allied Esports Odyssey
- 1st - VALORANT Ignition Series – LVL Clash 2
- 1st - VALORANT Ignition Series – BLAST Twitch Invitational
- Rocket League
- 1st - ELEAGUE Cup: Rocket League (2017)
- 1st - RLCS Season 5 (2018)
- 2nd - RLCS Season 7 World Championship (2019)
- 1st - RLCS Season 9 (2020)
6. A unique and ambitious owner (Carlos)
In the world of Esports, iconic team owners are often a hot topic, and G2's owner Carlos is one of them. He frequently appears in public, such as appearing in videos that could be interpreted as provoking other teams, delighting his fans and gaining tremendous support.
Carlos is a unique and fun character, but he also has an ambitious side.
In 2017, just as G2 was starting to get popular as a team, he told French newspaper L'Equipe:
"We have the potential to become an esports team on par with the legendary sports club Real Madrid within the next 20 years, so we are not yet satisfied with our current situation as an organization. In fact, we have received offers from various places to acquire us, but we have turned them all down. This is because we are aiming to become an organization worth at least 1 billion dollars/euro."
It is this kind of ambitious aspiration that has propelled G2 to become one of the world's leading esports teams. We will be keeping an eye on his future developments.
7. Relationship Values with Partners
G2 has partners including BMW, Red Bull, Logitech (known as Logitech in Japan), and other well-known companies that everyone has heard of. In addition, they are not just partners who provide funding; G2 also contributes greatly to their PR activities.
In January 2021, the company announced a partnership with the giant sports brand Adidas. A video with an excellent story was also released.
In the video, G2 is reported on the TV news, and women express their anger at men who don't know about G2. This is probably a metaphor for Adidas. Carlos is expressing that he is gaining the same recognition as Adidas, which is well known to everyone.
8. Public relations
G2 also puts effort into communicating with fans and contributing to society.
As many of you may know, the athletic game Fall Guys became popular in 2020. At that time, Fall Guys held a charity skin auction to create limited skins for brands that donated the most. G2 bid about $1 million and won the Samurai skin. The donations were donated to Special Effect, a UK-based charity for physically disabled gamers.
9. Japanese inspiration
As many of you may have already noticed, G2's logo and merchandise are inspired by samurai and other elements of Japanese culture. Designs using Japanese characters are currently popular, especially in the West, which has further accelerated the cool impression of G2.
FUTAROKU carries a lot of official G2 merchandise, so be sure to check it out!
https://futaroku.gg/collections/g2-esports
10. Future Prospects
If you had to sum up G2's appeal in one word, it would be "future potential." They are always looking to recruit top players in every division, and their lineup of partners is getting more and more impressive every year.
In addition, the company's new tactical shooter, VALORANT, entered the competitive scene with speed, suggesting a strong nose for new content.
We will be keeping a close eye on their achievements in 2021 and beyond.
lastly
What do you think? G2 Esports is a team with a somewhat mischievous image. It might be a good idea to find a player you like and cheer them on.
If you have any other requests for other teams you would like us to look into, please send a DM to FUTAROKU's Twitter or leave a comment on this blog. See you in the next blog! #G2ARMY